For CMOs & Heads of Growth, Omnichannel Retail $100M+

Your Meta ROAS is wrong.
Here's by how much.

15–30% of your conversions are invisible to every pixel you're running. Your affiliate stack is double-counting. Your channel decisions are being made on systematically bad data. Edge-to-Activation shows you the real number in 2 weeks.

Book a Signal Recovery Audit$8,000 flat · No retainer required · 2-week turnaround
15–30%
conversions invisible to client-side tracking
95%+
reporting accuracy after edge deployment
2 wks
to a full gap report by source and channel
0
pixels replaced, runs alongside your stack

What your dashboard shows. What's actually happening.

What your pixel shows
A story that looks defensible
-Paid campaign: 142 conversions tracked, CPA looks fine to leadership
-Affiliate: 38 orders attributed to Partner A, payout processed
-Organic: 91 conversions, your best channel in the QBR deck
-Finance reconciliation: off 17%. Usual shrug. Move on.
-Remarketing firing on 200 people who already converted yesterday
What's actually happening
A reality your pixel can't see
+~200 of those conversions fired after iOS dropped the signal, never recorded
+Partner A drove 11 orders. 27 were double-counted from retargeting overlap
+Organic got credit for 40 assists that started from a paid click 6 days prior
+Finance is right. Your pixel is wrong. That 17% is a six-figure misallocation.
+Edge layer catches the order event at the CDN, before the browser can drop it

We've closed this gap at dozens of omnichannel teams. We know exactly where to look.

Attribution gaps aren't a strategy failure. They're an infrastructure one. Client-side pixels were never built to handle iOS privacy changes, affiliate overlap, or multi-touch omnichannel journeys at scale. The teams we work with didn't have bad instincts. They had incomplete data.

We built Edge-to-Activation to give growth teams a first-party signal that doesn't drop, doesn't double-count, and doesn't require ripping out anything already in production.

We understand
You've tried CAPI and server-side. Still doesn't reconcile with finance. The gap is upstream of both.
We've done this
Across DTC, CPG, and affiliate-heavy retail, same gap, different stack. We find it fast.
We prove it first
Phase 0 is a 2-week audit. You see exactly what's missing before committing to anything further.

Three steps from signal loss to owned infrastructure.

1
Find the gap: 2 weeks total

We deploy edge tracking in parallel with everything you're already running, with no pixels removed. Setup takes days. You get a full discrepancy report by source, channel, and order volume: what's missing, where it's hiding, and what fixing it is worth. Most teams are surprised before the pilot even starts.

$8,000 flat
2
Prove the signal: 4–6 weeks

Focused pilot on your highest-priority channels. Edge data streams into your warehouse. We build a validation framework with clear success criteria: hard evidence before you expand, no leap of faith required.

$18,000–$25,000
3
Own your attribution infrastructure, permanently

Expand to all channels including your full affiliate stack. A warehouse-native attribution layer you own outright, no recurring SaaS fees, no platform dependency, no third party between you and your conversion signal. Marketing, finance, and ad platforms read from one source of truth. Budget conversations become analytical, not political.

$20,000/month

Your next QBR: before and after.

Without edge data
-Finance challenges your numbers. You defend methodology instead of discussing growth.
-You pause campaigns that look bad on paper but were actually converting.
-Affiliate disputes resolved by negotiation, not evidence. Overpayments compound quietly.
-Your team spends days each week reconciling GA4, Segment, ad platforms, and accounting.
With edge data
+Marketing numbers reconcile with accounting. Budget requests stop getting challenged on methodology.
+You scale from confidence. You know which channels are actually performing.
+Affiliate conversations shift to a shared, auditable record. Overpayments surface and stop.
+Reconciliation becomes automated. That time moves back to growth work.

Start with the audit. Know your gap before your next planning cycle.

Phase 0 is $8,000 flat. No retainer required to start.

Book a Signal Recovery Audit$8,000 flat · No retainer required · 2-week turnaround

Every quarter without edge tracking is a quarter of decisions made on bad data.

What teams find when they look, and what changes after.

~800
Incremental on-site conversions recovered in a single attribution window, invisible to every client-side and server-side tracker before edge deployment.
Consumer health brand, affiliate-heavy channel mix
~30%
Of daily affiliate orders affected by client-side tracking errors, discovered within 24 hours of deploying the edge layer. Six-figure misallocations corrected.
Consumer health brand, affiliate-heavy channel mix
17%
Of customers had zero prior attribution visibility, fully recovered. Partner overpayments corrected across the affiliate stack.
95%+
Reporting accuracy post-deployment. Marketing, finance, and ad platforms reconciled from one source of truth for the first time.

Questions.

We already have CAPI and server-side. Do we actually need this?+
CAPI and server-side are a good start, but they still depend on the browser passing the right context before the page finishes loading. Edge capture happens at the CDN, before any JavaScript runs on the page. If your CAPI Event Match Quality is below 7, or ad platform conversions don't reconcile with accounting, the gap is upstream of where server-side touches it. Edge is a complementary layer, not a replacement for what you've already built.
What does "2 weeks" for the audit actually mean?+
Two weeks total, not two weeks of data collection. Setup and deployment typically takes 2–3 days. The rest is parallel tracking alongside your existing stack, a meaningful comparison window, and building the gap report. You get findings in week 2, not after week 2.
Do we have to replace our existing pixels or Segment setup?+
No. Edge is an additional data stream. Your pixels, server-to-server tracking, and affiliate pixels all stay. Ad platforms and affiliate networks still require them. We layer edge tracking on top; your warehouse becomes the single source of truth across all streams.
What do we need to provide to get started?+
CDN access (Cloudflare or Fastly), data warehouse access, analytics and ad platform read access, and a marketing or finance stakeholder who can validate the discrepancy findings. We do the build; you validate the numbers.

Find your gap before your next planning cycle.

$8,000 flat. 2-week turnaround. No retainer required to start.

Book a Signal Recovery Audit

Austin, TX · brainforge.ai