Advertising

Maximizing Ad Performance with Data

Navigating the Complex Landscape of Multi-Channel Advertising

Fragmented Data Sources

Clients struggled with scattered data from numerous advertising platforms, making it difficult to gain a holistic view of their advertising efforts.

Performance Measurement Complexity

Accurately measuring and comparing the performance of diverse ad campaigns across different platforms posed a significant challenge.

Lack of Unified Reporting

Clients faced difficulties in creating consolidated reports that encompassed both digital and traditional advertising channels.

The Challenge

Fragmented Data Sources

Clients struggled with scattered data from numerous advertising platforms, making it difficult to gain a holistic view of their advertising efforts.

Performance Measurement Complexity

Accurately measuring and comparing the performance of diverse ad campaigns across different platforms posed a significant challenge.

Lack of Unified Reporting

Clients faced difficulties in creating consolidated reports that encompassed both digital and traditional advertising channels.

The Solution

Advanced Data Integration

Utilizing ETL tools like Fivetran, BrainForge seamlessly integrates data from various ad platforms, creating a unified view of advertising performance.

Comprehensive Analytics

Our solution provides in-depth analysis of ad performance at multiple levels - from individual creatives to entire campaigns - across all channels.

Customized Reporting and Visualization

We develop tailored BI dashboards and reports, offering marketing teams daily, weekly, and monthly overviews of their advertising performance.

Empowering Marketers with Data-Driven Advertising Insights

• Comprehensive advertising measurement across digital and traditional media
• Expertise in working with various stakeholders: marketing heads, finance teams, ad buyers, and product analysts
• Integration with major ad platforms: Facebook, Snapchat, TikTok, and more
• Capability to analyze offline, out-of-home, and linear TV advertising

BrainForge's Integrated Advertising Measurement Approach

Advanced Data Integration

Utilizing ETL tools like Fivetran, BrainForge seamlessly integrates data from various ad platforms, creating a unified view of advertising performance.

Comprehensive Analytics

Our solution provides in-depth analysis of ad performance at multiple levels - from individual creatives to entire campaigns - across all channels.

Customized Reporting and Visualization

We develop tailored BI dashboards and reports, offering marketing teams daily, weekly, and monthly overviews of their advertising performance.