A clear breakdown of what Brainforge fixes, how fast, and what it actually delivers.
Event taxonomies
Shared naming conventions and an event catalog so product, marketing, and data describe the same action the same way.
Fix the data at the source
Bad instrumentation is expensive in a quiet way: the same action counted under three names, drop-offs you cannot explain, and every new tool a fresh rebuild. Brainforge designs the taxonomy and tracking plan once, then audits what is already live.
In plain terms
What Instrumentation & Tracking means in practice
Where teams get stuck
Design event taxonomies and tracking plans so product and marketing data stays clean.
The same action is tracked under three different event names.
Product and marketing data arrive unclean, so nobody trusts it.
A new tool gets installed and the event plan is rebuilt from scratch.
We cannot tell whether a drop-off is a product problem or a tracking problem.
What we deliver
Core Instrumentation & Tracking
Tracking plans
Event specifications mapped to customer milestones, with the metadata each team needs designed in.
Instrumentation audits
A current-state review that finds duplicates, gaps, and overlaps before anything new is added.
How deep it goes
Capabilities behind the work
The same delivery primitives (context, controls, and review) show up across every engagement.
Event taxonomy
A shared language for events so every tool counts the same action the same way.
Naming conventionsEvent catalogGovernance
Tracking plans
Event specifications tied to the journeys the business cares about.
Milestone mappingEvent specificationsMetadata design
Instrumentation audits
Finding what is duplicated, missing, or misleading before it spreads.
Current-state auditDuplicate detectionGap analysis
Tool alignment
Making the plan real across the tools that actually collect the data.
Implementation reviewQA and validationDocumentation
What changes
Outcomes you can point to
- One event taxonomy that product, marketing, and data share.
- Tracking plans mapped to customer milestones.
- Instrumentation audited and cleaned before it is added to.
- Data that arrives consistent across tools.
Common questions
Instrumentation & Tracking, straight answers
What does an instrumentation audit cover?
We inventory the events, pages, and rules currently live, find duplicates and overlaps, and check whether they map to the journeys the business cares about. The output is a plan, not just a list of problems.
Why does event taxonomy matter so much?
A shared taxonomy is what makes data comparable across teams and tools. Without it, every new integration counts the same action differently and reporting drifts apart again.
Do you build the tracking plan for us?
Yes. We map customer milestones to events, define naming and metadata, and document the plan so product, marketing, and data teams implement to the same specification.
Can you audit tools we already use, like Pendo or Segment?
Yes. We audit the tools you already have, including Pendo, Segment, and product analytics platforms, and recommend fixes before adding anything new.
How long before tracking is trustworthy?
It depends on the state of what is live. A focused audit and plan often resolves the most damaging duplicates and gaps first, with cleanup sequenced from there.
How we work
A path from pressure to a working system
01
Audit what is live
We inventory existing events, rules, and overlaps so the plan starts from reality, not a blank page.
02
Design the taxonomy and plan
We map milestones to events and agree naming and metadata across teams.
03
Implement and validate
We align the plan across tools, validate the data, and document it so it stays consistent.
Our Trusted Partners
We only bring the best of the best
Proof next to the ask
Not sure which engagement fits? See how we scope and price the work →
READY TO PUT
Instrumentation & Tracking to work?
Instrumentation & Tracking to work?
In one working session we'll name what's broken, what's possible, and the first system worth building.
