Clean Data for Smarter Shipping Ops

Shipping

How Brainforge helped Stella Source unify quoting, CRM, and operations data into a governed analytics hub that cut quote turnaround time 60% and improved cost-estimation accuracy.

Start with a 2-week sprint

Where We Deliver Impact

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START WITH A
2-Week Sprint

In one call, we'll clarify what's broken, what's possible, and what it'll take to fix it with zero pressure to commit.

Start with a 2-week sprint

At a glance

Client

Stella Source

Function

Centralized data & analytics hub

Project Type

Internal data platform initiative

Project Duration

1 Month

Uttam Kumaran,

Robert Tseng,

Nicolas Sucari,

Context

From disconnected data to a unified view of operations

Stella Source is one of North America's largest steel fabrication providers, processing thousands of custom quotes monthly. Limited data infrastructure, disconnected systems, and manual estimation ate into profits.

Data trapped everywhere

Quote calculations locked in spreadsheets. Pricing formulas in emails. Material costs in disconnected systems.

Margins under pressure

No visibility into cost breakdowns. Inconsistent markup strategies. Competitors winning on speed.

Systems that can't change

Core fabrication software embedded in operations. No budget for rip-and-replace approach.

Challenge

Slow, siloed quoting left opportunities on the table

Without real-time insights, decision-making was reactive and opportunities for upsell or process improvements were often missed.

Stella Source's quoting process was slow, manual, and spread across multiple systems. Sales reps had to hunt for pricing, inventory, and customer history, making it difficult to respond quickly to opportunities. Operational data lived in silos, meaning leaders lacked a single source of truth for performance or customer behavior.

Solution

Building a single source of truth for faster, smarter decisions

We built a modern data architecture tailored to Stella Source’s quoting and operations workflows. Our team integrated quoting, CRM, and operational data into a single source of truth, eliminating silos and ensuring accuracy.

We developed role-based dashboards for executives, managers, and operators, delivering real-time visibility into costs, quote activity, and production performance. Automated data transformations replaced manual reporting, while CRM integration gave sales teams a complete view of customer history and support interactions, enabling faster quotes, better pricing accuracy, and more informed decisions at every level.

Results

Faster quotes, sharper pricing, measurable wins

The Stella Data Platform became the tool fabrication teams reach for first. Quote times dropped, accuracy improved, and it is now central to the workflow.

60%

reduction in quote turnaround time

95%

cost estimation accuracy achieved

<24 hrs

time to actionable insights

Impact

Transforming how the entire organization operates

Fixing quote calculations changed how the whole organization makes decisions and serves customers.

From pilot to company-wide

Expanded from estimation team to production and executive visibility in 8 weeks

No workflow disruption

Integrated with existing fabrication systems without replacing core infrastructure

Blueprint for data success

A proven model for any manufacturing business with disconnected information

Tools used

Fixing quote calculations changed how the whole organization makes decisions and serves customers.

At a glance

Client

Stella Source

Function

Centralized data & analytics hub

Project Type

Internal data platform initiative

Project Duration

1 Month

Uttam Kumaran,

Robert Tseng,

Nicolas Sucari,

Context

From disconnected data to a unified view of operations

Data trapped everywhere

Quote calculations locked in spreadsheets. Pricing formulas in emails. Material costs in disconnected systems.

Margins under pressure

No visibility into cost breakdowns. Inconsistent markup strategies. Competitors winning on speed.

Systems that can't change

Core fabrication software embedded in operations. No budget for rip-and-replace approach.

Challenge

Slow, siloed quoting left opportunities on the table

Without real-time insights, decision-making was reactive and opportunities for upsell or process improvements were often missed.

Solution

Building a single source of truth for faster, smarter decisions

Results

Faster quotes, sharper pricing, measurable wins

The Stella Data Platform became the tool fabrication teams reach for first. Quote times dropped, accuracy improved, and it is now central to the workflow.