A clear breakdown of what Brainforge fixes, how fast, and what it actually delivers.
Self-serve analytics
Event taxonomy and implementation built for self-serve analytics.
Behavior analytics your whole team can self-serve
Brainforge implements Mixpanel, event taxonomy, UTM and campaign attribution, governance, and training, so teams answer their own questions with confidence.
Is this you?
- Your Mixpanel events are inconsistent and reporting is unreliable.
- You want campaign and UTM attribution that holds up.
- You need teams trained to self-serve instead of filing analytics tickets.
What we build with Mixpanel
Campaign attribution
UTM and campaign attribution, wired in cleanly.
Governance and training
Governance and training so the data stays trustworthy.
How we work together
We implement Mixpanel for teams that want reliable self-serve behavior analytics.
We partner on instrumentation and analytics enablement.
We govern the taxonomy as products and campaigns change.
Mixpanel at scale
Mixpanel is a product analytics platform teams use to track product events and answer their own questions. These figures are Mixpanel's own.
- companies use Mixpanel
- 29,000+
- product questions answered a year
- 242M
In production at DocuSign · Yelp · Lemonade · TaskRabbit · Betterment · Sunrun · Resy · Olo · Quicken
Sources: mixpanel.com/customers ↗ · All customer stories ↗
Mixpanel customer stories
Tata 1mg · Healthcare90%faster insightsanalytics turnaround from days to minutes
“We stopped giving analytics bandwidth to any task that could be done in Mixpanel. At first people resisted, but within two months they loved it.”Samdeesh GargHead of Product Analytics, Tata 1mgRead the story on mixpanel.com ↗ (opens in a new tab)Ovoko · Automotive10-15xfaster time to insightafter a structured rollout and certification on their own data
“Our team needed a fast platform to customize analysis on the fly, and user-friendly enough that we don't have to become a bottleneck as an analytics team to answer every question.”Darius SabasHead of Analytics, OvokoRead the story on mixpanel.com ↗ (opens in a new tab)PrizePicks · Sports72%fewer lineup submission errorsfrom 25% to 7% in two months
“The self-service aspect is the most powerful piece.”Neil JagtianiGroup Product Manager, PrizePicksRead the story on mixpanel.com ↗ (opens in a new tab)ATB Financial · Financial services5%higher conversion rate on digital banking sign-upwith self-serve answers for product managers
“Mixpanel is easy to use. That frees analyst resources by enabling self-service by all our teams.”Adrian LeungProduct Operations Manager, ATB FinancialRead the story on mixpanel.com ↗ (opens in a new tab)
Resources
Learn
Guides for choosing your stack.
- GuideAmplitude vs Mixpanel vs PostHog (2026): Verified Pricing and Which to PickCompare Amplitude vs Mixpanel vs PostHog on 2026 free tiers and real pricing: PostHog 1M events, Amplitude 2M events, Mixpanel 1M events. Head-to-head picks plus the implementation costs vendor pricing pages leave out.
- GuideMixpanel Alternatives for Self-Serve AnalyticsCompare Mixpanel alternatives including Amplitude, PostHog, GA4, Heap, Pendo, and warehouse-native analytics for self-serve teams.
- GuideAmplitude Alternatives for Product AnalyticsCompare Amplitude alternatives including Mixpanel, PostHog, Heap, Pendo, GA4, and warehouse-native product analytics approaches.
- GuidePostHog Alternatives for Product Analytics and Feature FlagsCompare PostHog alternatives including Amplitude, Mixpanel, LaunchDarkly, Pendo, Heap, and warehouse-native analytics stacks.
Let’s scope your Mixpanel build
We set up Mixpanel taxonomy and governance for self-serve analytics.
More partnerships
Explore the partner ecosystem
