At a glance
Client
Fast-Growth E-commerce Brand
Function
Logistics & Supply Chain Optimization
Project Type
3PL Warehousing & Shipping Optimization
Context
All roads led to one overworked warehouse
A fast-growing e-commerce brand was relying on a single warehouse to fulfill orders across the country. Deliveries slowed, shipping costs climbed, and the team juggled multiple carrier contracts. Integration gaps with 3PL partners made scaling harder.
Single warehouse bottleneck
National expansion strained capacity, slowing delivery and raising costs.
Fragmented 3PL systems
Multiple providers with inconsistent integrations created slow, error-prone order tracking
Margin risk in scale-up
Leadership needed to expand reach without letting rising shipping costs erode contribution margins
Challenge
The system was straining, and customers felt it
Scaling with multiple 3PLs and carriers created coverage gaps, hidden costs, and fragmented data. Without unified visibility or accurate forecasts, the client lacked leverage in carrier negotiations and struggled to keep shipping speed and costs in check.
Solution
New warehouses, faster routes, and one clear source of truth
Brainforge redesigned the client’s fulfillment network using center-of-gravity analysis, integrated Shopify and ShipStation for automated order routing, and built an AI-driven shipment data model. This delivered unified visibility, faster delivery, and lower costs across all 3PLs and carriers.
Results
Shipping got cheaper and deliveries got faster
The brand now fulfills faster, spends less, and has the visibility to keep scaling without adding chaos.
15%
reduction in average shipping cost
20%
improved fulfillment speed through
100%
full shipment visibility
Impact
From operational strains to strategic strength
AI-driven visibility turned shipping speed and cost control into a competitive edge. Unified shipment data gives the team benchmarks for carrier negotiations, and shared real-time metrics keep operations and finance aligned.
From bottlenecks to advantage
Proactive logistics strategy turned speed and cost control into a brand differentiator
Negotiation leverage
Unified shipment data provided benchmarks and metrics for stronger carrier deals
Aligned ops and finance
Shared real-time metrics enabled faster, joint cost-performance decisions