Planning and commercial decisioning
Seasonal priorities, new launches, limited-time offers, and bespoke business rules, with the visibility to know what to double down on.
Industry
The data control plane for retail and CPG brands
For upper mid-market, omnichannel brands north of $100M in revenue, juggling dozens of vendors and channels. We build the source of truth your leadership makes trusted decisions from.
When every channel, vendor, and system measures success differently, the edge is owning your definitions, not adding another dashboard.
Who this is for
- Senior operator leadership (COO, CRO, CMO, CFO)
- Growth, performance, and lifecycle marketing leaders
- E-commerce, retail, and finance operations
What we hear
- Too many tools and vendors to reconcile by hand, and spreadsheets no longer keep up.
- Attribution, paid media, and campaign reporting are not trusted enough to act on.
- Supply, fulfillment, and cost data live apart from marketing decisions.
When teams call us
- Spend is scaling but channel performance is unclear.
- Demand is lumpy and promotions create spikes you cannot plan or measure.
- Leadership wants one operating view across marketing, supply, and cost.
How we help
- Connect warehouse, marketing, fulfillment, and engagement data into a governed control plane.
- Own the metric definitions so teams argue about decisions, not whose number is right.
- Stand up a weekly business review that turns the data into action.
Where we plug in
Where we focus
Marketing spend and channel investment
LTV to CAC and marketing efficiency ratio across channels, with a data lake and attribution model you control instead of tool-by-tool reporting.
Supply and fulfillment execution
A live pulse on supply and reconciliation across suppliers, warehouses, and 3PLs, so promotions and demand spikes do not become lost inventory.
Measurement and attribution
One governed set of definitions (DTC, wholesale, retail) so every team reads from the same source.
Market context
95% of omnichannel measurement leaders rely on six or more data sources.
Only 23% of organizations have fully seamless data integration.
Only 28% of marketing teams call their attribution strategy very successful.
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How Brainforge works in this sector
Start with the outcome that matters most
Bring the problem, not a solution. We'll scope one high-leverage use case and show you how it works in weeks.
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